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Ad Age Ad Lib

Apr 19, 2018

Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And under the hood of Intermarkets is Erik Requidan, vice president of programmatic strategy. In an era when...


Apr 13, 2018

Last year Intel, the PC maker best known to the wider world for its “Intel Inside” tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent...


Apr 5, 2018

Hyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the shuttering of both Gothamist and DNAInfo.  Patch CEO and executive editor Warren St. John joins Ad Lib this week to tell...


Mar 29, 2018

Synonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in December of 2017, after Lewis D’Vorkin went on to run the LA Times newsroom — leaving behind a large pair of...


Mar 22, 2018

March Madness is well underway and if you’re a sports fan of a certain age, chances are you’re tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this episode of Ad Lib to discuss its distributed approach to publishing, what makes Bleacher Report connect with...