Jan 30, 2020
Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, worked on four Super Bowl brands this year, including Pepsi, Cheetos, Doritos and SodaStream. The team who created the infamous “Got, Milk?” slogan is taking their advertising expertise to the MasterClass platform where they will lead a...
Jan 21, 2020
In 2016 Astley, a Condé Nast lifer, inherited a stodgy brand and was tasked with brining a fresh voice and new vision to it. Architectural Digest, which turns 100 this month, had hardly any digital presence to speak of: No video footprint, fewer than a million followers on Instagram. Today it is coming up on 5...
Jan 13, 2020
In a wide-ranging conversation on all things WPP, Read discusses his early moves, including merging agency brands VML with Y&R and JWT with Wunderman. In the past 18 months, WPP has shared more than 40 assets in a bid to become more streamlined. Read, the chief executive of the world's largest advertising holding...
Jan 6, 2020
The founding Fugee has in recent years become a fixture at CES and at Cannes Lions, where he will be the president of the music jury this year. Here, he describes what brands can better understand about working with music and musicians. We talk about his childhood in Haiti, where he lived until he was 9 before...