Iconic brands are struggling to remain relevant in today's food
industry. More evidence came with Kraft Heinz’s recent $15 billion
asset write-down. We examine the fallout and why Kraft’s fall could
be good for ad agencies.
About the Podcast
Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.