Sep 12, 2019
What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. But Plan A, he says, is built on a different model than the traditional holding company. A former journalist and the co-founding CEO of Droga5, Essex brings with him an...
Sep 6, 2019
With a trade war brewing, there's a lot more focus on products Made in the USA—but don't believe everything you see. There are some cases of marketers blurring the lines when it comes to products actually made here, and the FTC rules enforcing truthful “Made in USA” claims lack teeth. But that could be changing.