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Ad Age Ad Lib

May 31, 2018

When Andrew Swinand was tapped to be Leo Burnett’s North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald’s in September 2016 — and a few other accounts — the legendary creative shop had lost some of its luster. Swinand, who had most...


May 24, 2018

Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri & Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a creative team at both J. Walter Thompson and FCB — the two bring a big sensibility toward small agency life. On this...


May 18, 2018

The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there’s still a staggering amount of money on the table: Roughly $10 billion...


May 17, 2018

Earlier this year, John Seifert announced that Ogilvy would be undergoing a “refounding,” which he dubbed the shop’s “Next Chapter.” A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. “Times are tough” he says in his surprisingly candid fashion. Not just at Ogilvy,...


May 10, 2018

With giant clients like Honda and Farmer’s insurance, independent, LA-based agency RPA punches above its weight. Tim Leake’s mandate, when he joined the shop in 2014, was to nurture a culture of growth and innovation within the agency as it scaled. Having come most recently from Hyper Island, the Swedish school...